PINKDOG DESIGNS · NELSON, BRITISH COLUMBIA
Graphic Design & Branding in Nelson, BC
Award-winning design that people notice, understand and act on, for businesses, tourism, healthcare, parks and nonprofits across the Kootenays and British Columbia.
Trusted by
BC Children's Hospital · Parks Canada · Columbia Basin Trust · City of Nelson · Nelson Fire & Rescue Services · Nelson Transit · Castlegar Sculpturewalk · RDKB HomeSmart · Kootenay Lake RV Resort · Hemlock Homes · Blueridge Power · Open Sesame · Fold Laundry · Marchie's, plus medical clinics, tourism organizations and community arts projects.
Graphic design services in Nelson and the Kootenays
Six core services, one senior designer, and one question behind all of them: what do you need people to do?
Brand Identity & Logo Design
A logo is the smallest part of a brand. PinkDog Designs builds identities for Kootenay businesses, municipalities and nonprofits that hold up everywhere they have to work: a storefront, a vehicle, a phone screen or a grant report.
What you get
Logo suite: primary, stacked and icon versions
Colour palette and typography
Brand guidelines your team and printers can follow
Signage, stationery and social templates
Final files for print, web and social
Ideal for: Start-ups launching, businesses that have outgrown their look, and public organizations that need one system across many departments.
Social Media Marketing
Posting more won’t help if nobody stops scrolling. PinkDog Designs plans and designs social media for businesses and organizations in Nelson, BC, so every post is recognizably yours and gives people a reason to book, visit, donate or show up.
What you get
Content plan built around your goals and seasons
On-brand post and story designs
Campaign graphics for launches and events
Reusable templates your team can update
Ideal for: Owners who know they should post but don’t have the time, tourism and event organizers, and nonprofits running awareness drives.
Marketing & Campaigns
The best campaigns get one message to the right people in every place they look. PinkDog Designs takes campaigns from idea to production, so the poster, the ad and the post all say the same thing.
What you get
Campaign concept and key visual
Posters, brochures, rack cards and ads
Digital ads and social assets
Infographics that make complex information clear
Production files and printer coordination
Ideal for: Municipalities and public services, tourism organizations, nonprofits and businesses with a launch, an event or a behaviour to change.
Illustration & Murals
Illustration says what a stock photo can’t. Nichola Lytle is an illustrator and art director in Nelson, BC, creating commercial illustration, public art and large-scale digital murals, including operating room murals for BC Children’s Hospital.
What you get
Custom commercial and editorial illustration
Large-scale digital murals and public art
Educational and interpretive illustration
Art direction for visual campaigns
Ideal for: Hospitals and healthcare, libraries, community arts projects, tourism and cultural organizations, and brands that want a look no one else has.
Websites & Digital
A website is a set of decisions about what visitors do next. PinkDog Designs designs websites and digital products with the user experience at the core, from small-business sites to tourism platforms.
What you get
Planning: audience, site structure and user journeys
Visual design matched to your brand
Website design and build
Digital marketing setup
Ideal for: Businesses replacing a site that’s hard to use or update, tourism operators, and organizations launching something new.
Publication & Print Design
Books and magazines test design on every page. PinkDog Designs handles editorial design and press-ready production for books, magazines, reports and complex print, drawing on the typography and production Nichola taught at Selkirk College.
What you get
Book, magazine and report design
Typographic and layout systems for long documents
Covers, illustration and image direction
Prepress through to printer-ready files
Ideal for: Publishers, authors, cultural institutions and organizations with a book, magazine or major print piece to produce.
Also from PinkDog Designs
Interpretive & wayfinding signage for parks, museums and public spaces · Packaging and retail displays · Vehicle graphics and wraps · Street banners · Infographics · Start-up strategy and launch planning · AI integration for marketing and operations
Why work with PinkDog Designs
Design that changes behaviour. PinkDog Designs starts every project in Nelson, BC by asking what people need to notice, understand or do, then designs for that result rather than decoration.
One senior designer, start to finish. PinkDog Designs is led by award-winning designer and creative director Nichola Lytle. You work with her directly, from the first conversation to the final file.
Taught by someone who taught it. Nichola Lytle taught identity, typography, publication design, production and professional practices at Selkirk College and mentored BCIT students, so clients get a designer who can explain the reasoning behind every decision.
Range few studios in British Columbia can match. Logos, social media, books, interpretive signage for parks, hospital murals and websites, so your brand stays consistent in every medium without juggling agencies.
Proven where clarity matters. PinkDog Designs has designed for BC Children’s Hospital, Parks Canada, Columbia Basin Trust, the City of Nelson and Nelson Transit: public-facing work that has to be clear, accessible and ready for approvals.
How a project works
1. Listen
Your goals, your audience, and the one thing you need them to do. In person in Nelson or by video call.
2. Plan
A written scope, timeline and quote, so you know what you’re getting before work begins.
3. Concept
Strategy becomes visual direction. You see focused concepts and the thinking behind each one.
4. Refine & produce
Your feedback shapes the final design, carried through to print, build or launch files.
5. Launch & support
Guidelines and templates keep everything consistent, with help for new pieces whenever you need it.
Based in Nelson, working across the Kootenays and BC
PinkDog Designs is a home studio in Nelson, British Columbia. Clients come from Nelson, Castlegar, Trail, Rossland, Kaslo and communities throughout the Kootenays, and from organizations across British Columbia. Meetings are in person in Nelson or by video call.
Frequently asked questions
Is there an experienced graphic designer in Nelson, BC?
Yes. PinkDog Designs is an award-winning graphic design and branding studio in Nelson, British Columbia, led by designer and creative director Nichola Lytle, who taught design at Selkirk College. The studio works with businesses, municipalities, tourism organizations, healthcare, cultural institutions and nonprofits across the Kootenays.
How much does logo design cost in the Kootenays?
It depends on scope. A logo on its own is a smaller project than a full brand identity with colour palette, typography, guidelines and applications like signage or social templates. PinkDog Designs in Nelson, BC quotes each project individually once your goals are clear.
Does PinkDog Designs offer social media marketing in Nelson, BC?
Yes. PinkDog Designs plans and designs social media content and campaigns for businesses and organizations in Nelson and the Kootenays, built on the same brand system as your logo, website and print, so everything stays consistent.
Does PinkDog Designs work with clients outside Nelson?
Yes. PinkDog Designs works with clients in Castlegar, Trail, Rossland, Kaslo and across the Kootenays, as well as organizations throughout British Columbia. Meetings happen in person in Nelson or by video call.
Can PinkDog Designs design interpretive signage for parks, museums or public spaces?
Yes. PinkDog Designs provides interpretive and wayfinding design, including signage for Parks Canada, Idaho Peak and public spaces. This work combines illustration, information design and production so visitors understand a place quickly and clearly.
Is there a professional illustrator in Nelson, BC?
Yes. Nichola Lytle of PinkDog Designs is an illustrator and art director in Nelson, BC. She creates commercial illustration, public art, large-scale digital murals, educational materials and visual campaigns for clients across British Columbia.
Does PinkDog Designs work with municipalities, healthcare, tourism and nonprofits?
Yes. PinkDog Designs has worked with BC Children’s Hospital, Parks Canada, Columbia Basin Trust, the City of Nelson, Nelson Fire & Rescue Services, Nelson Transit, RDKB HomeSmart and Castlegar Sculpturewalk, along with tourism organizations and community arts projects.
Should I hire a big branding agency or an independent designer in British Columbia?
You may not need a large agency to get agency-level work. PinkDog Designs in Nelson, BC covers strategy, identity, campaigns, digital and production, led by one senior designer. Fewer hand-offs means the thinking behind your brand stays intact from first conversation to final file.
Start a project with PinkDog Designs
Tell Nichola what you’re working on and who it needs to reach: a logo, a season of social posts, a sign, a mural or a whole brand.
PinkDog Designs · Nichola Lytle · Nelson, BC · 250-352-9697 · nichola@pinkdogdesigns.com