What Does a Graphic Designer Actually Do? A Look Beyond Logos and Layouts
Graphic design is far more than making things look nice. Here is the strategic, creative and technical work that goes into design that actually does its job.
10 Things to Look for in a Great Logo: Lessons From 25 Years of Designing Identities
Ten practical things to look for in a logo, from simplicity and scalability to the one-colour test, drawn from 25 years of designing identities.
Is Your Logo Scalable? The Favicon-to-Billboard Test
Seven quick checks you can do yourself to find out whether your logo holds up from a tiny browser tab to the side of a building.
Logo vs. Brand Identity: What's the Difference, and Why Does It Matter?
Your logo is one piece of your brand identity. Here's how typography, colour, imagery and messaging work together, and why the difference matters for your business.
3 Things to Look for When Choosing a Graphic Designer for Your Business
Three practical criteria for choosing the right graphic designer: a portfolio that shows thinking, a clear process, and the know-how to get work produced properly.
How to Work With a Graphic Designer: What to Expect, Step by Step
A clear, nine-step walk through the design process, from the first conversation to final files, with practical tips for getting the most out of each stage.
Why Great Destination Branding Is About More Than a Beautiful Logo
A logo is the smallest part of a destination brand. Here is how places communicate identity, culture and experience across the whole visitor journey.
Why Print Design Still Matters in a Digital World
Screens are everywhere, which is exactly why a well-made printed piece stands out. Here is where print earns its place and how it works with digital.
What 25 Years in Graphic Design Has Taught Me About Creativity, Clients and Communication
Ten lessons from 25 years of running a design studio and teaching design, about listening, simplicity, clients, and why tools change but communication doesn't.
Behind the Brand: How We Approach Design for Community Organizations
Community groups need brands that many people can use, on modest budgets, for years. Here is how I approach the work, with Castlegar Sculpturewalk as an example.