10 Things to Look for in a Great Logo: Lessons From 25 Years of Designing Identities
Ten practical things to look for in a logo, from simplicity and scalability to the one-colour test, drawn from 25 years of designing identities.
Is Your Logo Scalable? The Favicon-to-Billboard Test
Seven quick checks you can do yourself to find out whether your logo holds up from a tiny browser tab to the side of a building.
Logo vs. Brand Identity: What's the Difference, and Why Does It Matter?
Your logo is one piece of your brand identity. Here's how typography, colour, imagery and messaging work together, and why the difference matters for your business.